With tons of new apps and websites launching every day, it's easy to feel overwhelmed when it comes to knowing what's out there. But every so often, there's a standout in my mind where I see the potential of something that could be huge. (For example, I was lucky to have a chance to use Pinterest at its very beginning, and it's now a website that I can't live without.
I recently had the chance to become an early user of a new site called Luvocracy that's all about social shopping. Basically, you follow your friends or other people whose taste you like or trust, and view items they recommend to you via a virtual catalog'but it's like a catalog of only things you'd like, because you've chosen whose recommendations you see. It has a structure similar to Pinterest in the way you can save items and recommend them to others, but on this platform, you also make a purchase right on the site.
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